Tito Melega

Say less. Do more.

Tito Melega, Global Chief Creative Officer, talks about championing ideas that transcend languages and capture the hearts and minds of global audiences.

“Say less, do more” is at the core of what Tito Melega believes and does. Tito is a Los Angeles-based Global Chief Creative Officer with a proven track record of bringing together agencies, clients and unconventional partners to convey a unified brand voice throughout every platform and consumer touchpoint.

Tito believes that we are all in this together, and together we can change how the world views advertising. How has he done it? Sometimes the best ad campaign isn’t an ad at all. Ask him about the car mat that doubles as a wheelchair ramp. Or how he helped sell the first car on Amazon. And maybe he will tell you how his team got Reddit and its users, the largest non-supporters of brand advertising, to actually approve of Nissan’s “advertising” campaign grown on their platform. None of these are small feats, but Tito takes them all in stride and moves on to the next, authentically new and big idea.

Visit titomelega.com to get a preview of his work.