Wayne Geyer

After a year delay, designer-turned-copywriter Wayne Geyer spent a very entertaining evening reading samples of his award-winning copy and sharing his techniques for writing headlines, taglines, and the stuff in between.

He started by looking at the crowd and asking, "Are you sure you want to be here?" Judging by the large attendance, the answer was yes. If you missed it, visit Jeff Seslar's event Flickr Gallery, then visit Wayne's website to check if he's had time to add his visits to Ringside Cafe and Graffiti Burger to his well-documented search for America's best cheeseburger.